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The court denied preliminary approval of
a class action settlement of an action brought on behalf
of Massachusetts residents who purchased smokeless
tobacco between January 1, 1990 and the present,
concluding that the all-coupon settlement payment was
not “fair, reasonable, and adequate” as required for
final approval of the settlement. Although there is “no
controlling Massachusetts authority setting the standard
for preliminary approval of a settlement,” the court did
not believe it would be appropriate to grant preliminary
approval, requiring an expensive notice to the |
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class, when it “fully intends to deny
final approval.”
Coupon settlements raise special
concerns, including that: (1) the actual value of the
settlement to the class is generally far less than the
face value of the settlement; (2) the only way to use
the coupons is to buy more of the product from the
company that committed the wrongdoing; and (3) the
benefits may be illusory if the company already offers
other comparable coupons or discounts to non-class
members. The court found that each of these three issues
applied to the proposed settlement.
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